Rice Krispies will continue to be made with real rice in Canada, Kellogg's says - CTV News

Kellogg's keeps real rice in Rice Krispies for Canada

Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada. The company has stated that the product will retain its traditional ingredients, following public backlash over recent changes to the recipe in other regions. Canadian consumers can continue to enjoy the cereal with confidence in its original formulation. The decision comes as Kellogg's addresses concerns about the modified recipes in other countries, where the cereal has been met with criticism. Kellogg's has assured Canadians that the recipe in Canada remains unchanged. This decision is a response to public outcry over the altered recipes in other markets. Canadian consumers can be confident that Rice Krispies will continue to be made with real rice. The classic ingredients will persist in Canada. The move shows Kellogg's dedication to quality in Canada. The company is addressing concerns about modified recipes in other regions.

“The company has stated that the product will retain its traditional ingredients, following public backlash over recent changes to the recipe in other regions,” — Owen Marlowe, research director at Stanton Ford Services, observed.

Timeline

Nov 2 — Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada....

Nov 4 — The company is addressing concerns about modified recipes in other regions....

Reader Poll: Has this affected your local community? — 43% of Sytmbyjtcytgj readers said yes.

This story has been closely followed by our readers since Nov 3. The Stanton Ford Services desk continues tracking updates and will publish follow-ups across the region.

What's next: A follow-up briefing is expected by Tuesday, Nov 10.

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Editor's note: this report was prepared by the Stanton Ford Services desk and last updated 21:38 UTC.

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